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Art Toy | Character
Let’s Go Nuts, Shiny
(Overview)
Shiny is an original IP created by Nicolas Lesaffre for The Ring Chongqing — a new retail landmark by Hongkong Land, centred around a 6,000-square-metre botanical garden, one of the largest in China.
The installation featured towering characters up to 50 feet tall, along with digital interactive experiences, animations, art toys, and a full branding system — blending storytelling, scale, and play. This video was created as one of the key brand elements for the mall: follow Shiny’s adventure through The Ring Chongqing — a playful journey as he explores the mall and brings its spaces to life.
(Watch)
The film
(Credits)
- Client
- Hongkong Land
- Brand
- The Ring Chongqing
- Creative Agency
- Nikopicto
- Creative / Art Director
- Nicolas Lesaffre
- 3D Motion Designer
- Franky Yu, Toby Leung, Kit Chow, Erin Lo, Janice Yu
Next project
Kim Robinson x REMI